The Flos exhibition design moved away from the idea of the large, open display typical of a trade fair stand, instead embracing a ‘capsule’ concept: a series of small architectural spaces formed by two intersecting volumes, cubic or cylindrical in shape.

Like a universe made up of many interconnected microcosms, the exhibition developed along a circular route, offering visitors the opportunity to immerse themselves in a comprehensive narrative of each individual product as they moved from one capsule to the next. It was a surprising and engaging journey through iconic pieces, avant-garde designs, and innovative technologies.

The first space of each capsule explored the abstract concept, insight, or creative spark from which the idea for the lamp was born. Visitors found monitors displaying videos that abstractly expressed the essence of each project. The lamps themselves were presented in the second part of each capsule, in all their sculptural and luminous glory. Here, visitors could appreciate the light effect of each piece, examine them in detail, and fully grasp their different uses and functions.

Covering an area of approximately 800 sqm, the Flos stand hosted a total of ten new products across all divisions: Decorative, Architectural, and Outdoor. The new collections stood out for their eco-sustainable features, ranging from the sourcing of recycled and recyclable materials to reduce environmental impact, to the abolition of glues and welding for ease of disassembly, repair, and replacement of the various parts, up to the design of more minimal, plastic-free packaging. These details were a concrete demonstration of Flos' commitment to the pressing issues of circular economy, energy saving, and attention to the environment.