DAVID JONES

    Project Type: Retail

    Products Used: FLOS Tracking Magnet Evo

    Architect: FPOV

    Photographer: Brent Winstone

    David Jones unveiled the $200 million redevelopment of its flagship Sydney store, “the grand old dame of luxury retail” according to CEO Ian Moir. Euroluce had the pleasure of working with FPOV to create retail display pods, using a mix of spot of stipe luminaires to highlighting the luxury brands merchandise it houses.

    The displays pods use the FLOS Tracking Magnet Evo, built into the top and the sides of the display box with a mixture of Spot 120 Power and Light Stripes to highlight the the luxury brands it houses.

    Spot 120 Power LED

    Lamp: LED

    Wattage: 12W

    Luman Output: From 487lm up to 558lm

    Colour Temperature: 2700K, 3000K

    CRI: 90

    Light Stripe

    Wattage: 6W, 12W, 118W, 24W, 30W

    Luman Output: From 244lm up to 1289lm

    Lengths: 300mm, 600mm, 900mm, 1200mm, 1500mm

    Colour Temperature: 2700K, 3000K

    CRI: 90

    The Tracking Magnet EVO system is creative, flexible, reliable and precise. It is perfect for retail displays where frequent changes are typical and absolute performance is required.

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