Milan Design Week 2022

16/06/2022

Thea

News

0

MILAN DESIGN WEEK 2022

SEE THE STARS AGAIN. FLOS OROBIA 15

60 years after the company was founded, and on the occasion of FuoriSalone 2022, Flos tells its story with a special event in Via Orobia 15: See The Stars Again.

Almendra by Patricia Urquiola

Celebrating its 60th anniversary, Flos staged See The Stars Again, a concept developed by CEO Roberta Silva and Global Marketing Director Barbara Corti alongside Design Curators Calvi Brambilla, authors of the outstanding exhibition design.

To-Tie by Guglielmo Poletti

Flos transformed the sprawling industrial spaces of Fabbrica Orobia in Milan into a multi-experiential hub offering visitors an immersive journey, both physical and digital, into the brand’s design universe and vision for the future.

“To celebrate this important birthday, we thought it would be nice to tell about the next 60 years of the company, starting from what Flos is today”

Roberta Silva, CEO of Flos.

Skynest by Marcel Wanders
Bellhop Wall by Barber & Osgerby

Flos presents innovative lighting collections across all divisions -Decorative, Architectural, Outdoor and Bespoke-, designed by some of the most acclaimed international architects and designers: Michael Anastassiades, Edward Barber & Jay Osgerby, Ronan & Erwan Bouroullec, Achille and Pier Giacomo Castiglioni, Antonio Citterio, Konstantin Grcic, Piero Lissoni, Paolo Rizzatto, Patricia Urquiola, Vincent Van Duysen, Marcel Wanders studio, and has announced the first lighting collection for Flos (an ethereal and timeless series of table lamps) by Milan-based Italian designer Guglielmo Poletti.

ARKO K

by Achille & Pier Giacomo Castiglioni

The hero of See The Stars Again, Flos revealed a precious Limited Edition of one of the most recognised objects in the history of design, the Arco lamp, designed by Achille & Pier Giacomo Castiglioni. This iconic piece also celebrates its 60th birthday this year: Arco K is the name of the anniversary edition that will be available online in only 2022 numbered pieces.

Spine by Vincent Van Duysen

See The Stars Again is a metaphor of the essence of Flos: as an iconic company representative of the best of “Made in Italy” design (with its history, its present and its future), as a cult brand for design enthusiasts from all over the world and finally as a creator that listens to its community: a thinking entity actively engaged in the development of design solutions to support new lifestyles.

Luce Orizzontale by R&E Bouroullec

Looking to the future of Flos in these terms, See The Stars Again has been the perfect way to celebrate Flos’ 60th anniversary without becoming too nostalgic. It is a projection towards the Flos to come, a journey deep inside it and a way to involve the widest type of public.

Almendra by Patricia Urquiola
Post by Thea

Comments are closed.