Euroluce Milan Italy 2017
In a space covering over 1,000 sq m, Flos introduced a remarkable variety of new lighting products, systems and solutions from its Home, Architectural and Outdoor Collections. A powerful, dynamic architecture, designed by Calvi Brambilla, led visitors through an immersive journey into the universe of Light. The itinerary unveiled, hall after hall, surprising masterpieces by internationally acclaimed designers Michael Anastassiades, Ronan & Erwan Bouroullec, Konstantin Grcic, Piero Lissoni, Barber & Osgerby, Philippe Starck, Vincent Van Duysen, and two exclusive new collaborations with talented Italian artist duo Formafantasma and Japanese renowned brand Nendo.
“For Flos, we have designed a place made up of minimalist but dynamic spaces. With their carefully curated proportions, they become sets where the new collections play the leading role.
The architecture, far from being simply a container or display space, is conceived as a metaphor for the peculiar tension in the research process that is intrinsic to the project. In various points the walls seem brought to life by a movement through which they change, dilate or open like curtains pulled by a gesture, giving the place personality and unparalleled power of expression.” Calvi Brambilla
A dedicated hall offered visitors the possibility of composing their lighting performance through the revolutionary Smart Control system, a special device created by Flos Architectural for managing spotlights positioned at height. Here it was interpreted by staging a piece of theatre in an abstract atmosphere, arousing emotions through interaction.
The Flos booth also played host to the new Flos with Sarfatti collection in a dedicated, stand-alone area, as the result of the company’s exclusive agreement with Alessandro Sarfatti, Gino Sarfatti’s grandson and founder of the company Astep, for the latter’s re-edition and distribution of a fine selection of models designed by one of the greatest talents in Italian and international design and lighting history.